Executive Summary

The project, led by ten Masters students for their Project Management module, aimed to support those affected by the crisis in Palestine. Originally planned to showcase the documentary "Born in Gaza" during Eid festivities on April 21, 2024, unforeseen circumstances led to a change in strategy.

Despite this setback, the team successfully pivoted, focusing on fundraising efforts through merchandise sales and public donations. This shift in approach not only allowed to meet the primary objective but also highlighted the team adaptability and determination in the face of challenges.

Importantly, the project's journey resonates with the October 7, 2023 incident, emphasising the ongoing importance of their cause. Through their resilience and commitment, the team not only honoured those affected but also contributed to positive change amidst adversity.

The Objectives

Organisational Chart

The Roles & Responsibilities

Huzaimi, Umi & Khairina

Pre-event:

• Huzaimi, Umi, and Khairina were primary contacts for event collaborators, vendors, ​and sponsors pre-event.
  
• They coordinated communication and partnerships with stakeholders.
  
• They planned and directed the event's execution, ensuring it stayed within budget.
  
• Their proactive roles were crucial for successful collaboration and event management.
  

During event:

• Huzaimi, Umi, and Khairina were the first shift during the event, assisting customers ​and vendors.
  
• They provided support and assistance to invited vendors throughout the event.
  
• Additionally, they initiated the selling of merchandise, kickstarting revenue generation ​during the event.
  
• Huzaimi's full-day presence ensured the event's smooth operation, offering consistent ​oversight and support to ensure its success.

Post-event:

• Assisted with post-event cleanup and packing alongside the late shifts.
  
• They actively participated in ensuring the event venue was tidied up efficiently.
  
• Additionally, they held a brief meeting with some team members to discuss event ​debrief and future plans.
  

Amirah & Aida

Rabiatul, Hayatun & Jonah

Ifwat & Khai

The ​Responsibilities ​Matrix

Table 1 on the right side basically shows ​the list of members and their roles ​throughout the project being carried out.

P denotes as Primary role, while S ​denotes as Support role.

Do click on the Google ​Sheet for a better view

Our Gantt Chart

TASK

Figure 1. Gantt Chart

Network Analysis

Figure 2. Network Diagram

Click watermelon for a better view

Table 2. Critical Path

Planning Phase

Project Event Day Information

The project team hosted three other vendors including the team’s own booth. The project team displayed the project’s merchandise which included T-shirts and totebags, and a donation box for members of the public to place their donations. Free gifts were distributed for every purchase in the form of pins and stickers, sponsored by a local company. The team divided themselves into five working shifts to tend to the booth during the event, where they generated a total of at least BND 440 in sales and at least BND 102 in donations for the day, excluding pre, post-event day collections and online sales.

Participating Vendors

Social Media Usage

Creating Instagram Account

We have decided to go with a maroon theme and named our Instagram account "Thereelheroes" where we have choosen to share a maximum of three picture once a week and uploaded four times a week for our Instagram story depending on our team availability.

Designing Poster

Advertisement

Our advertising relied exclusively on social media platforms, specifically Instagram and WhatsApp, as we believe this approach effectively reaches our audience. We also use our relationships with friends and family, to spread the word and to further distribute information about our pop-up event. Besides the members of the marketing team, other team members also actively participate in distributing the news and spreading our reach. Our advertising strategy involves regularly sharing event posters on the story section of our Instagram account. We actively post information regarding Palestine on our Instagram feed as a way to spread awareness of what is happening to our brothers and sisters in Gaza.

Figure 3. Budget Breakdown and Costing

At the pop-up sale event organized by The Reel Heroes, customers were delighted to explore an array of ​merchandise offerings, ranging from tote bags to t-shirts. Below is the details of the merchandise sales and ​profit distributions:

Table 3. Profits distribution of merchandise sales

Figure 4. Profits distribution of merchandise sales

Figure 5. Percentage distribution of profits

These profit distributions illustrate our commitment to support the cause. By allocating a percentage of the ​profits from the tote bags and t-shirt sales to these initiatives, the event not only promotes community ​engagement but also contributes to meaningful endeavors. Furthermore, the expenses incurred by The Reel ​Heroes for the items highlight how crucial planning and money management are to the success and longevity ​of such events. All things considered, the pop-up sale gave customers a chance to purchase distinctive and ​high-quality items while also acting as a platform for promoting our cause.

Cash Flow Statement

A total income of BND $1,701.54 was obtained during the project. This income consists of donations received from various sources and proceeds from our merchandise sales, of which 35% will be donated to Gaza through Launch Good, another 35% will support the PINK Project, and the remaining 30% will be retained as profit for The Reel Heroes. The accounts receivable of $285 represents the amount owed to Pitch Company for the production costs of the goods sold only

The total project expenses amounted to BND $1,256.24, covering production costs, merchandise expenses, rent and transaction fees. Additionally, 35% of the proceeds were allocated to Gaza through Launch Good, and another 35% for supporting the PINK Project. An accounts payable of $285 was settled with Pitch Company for production costs.

At the end of the project, we accumulated a total of BND $445.30, compromising the profit retained from merchandise sales. This amount will be distributed equally among the 10 team members

Table 4. Cash Flow Statements Ended on 22nd April 2024

TARGET DONATIONS

BND 300+

TOTAL DONATIONS

BND 708.54

In Support with

P.I.N.K. Project Team

Risk Management and Analysis

Risk Assessment Matrix

*The Risk Level may vary from the approved OSHE form.

Our Journey of Resilience

Charity Achieved

Collective Efforts: Achieving Together

Alhamdulillah!

We are incredibly grateful for the tremendous turnout at our recent pop-up event. ​We extend our heartfelt thanks to all who contributed to making it a resounding ​success — our generous sponsors, dedicated donors, and all others involved.

Despite encountering obstacles along the way, The Reel Heroes team remained ​resilient, refusing to give up. Instead, we rallied together, ensuring that our objectives ​were achieved. This experience has not only brought us closer to our goals but has ​also strengthened our bonds with one another.

Kudos to everyone involved for their unwavering support and commitment!

Moments Treasured

Table Setting and Attendance Photos

Participating ​Vendors

Amazing Crowd

@techcity.bn

@kopiterapi.bn

@theboywhobakes.bn

& The Public!